Infection and its prevention Essay Example

Infection and its prevention Essay Infection and its prevention have been a prime concern of mankind for a long time. Infection is a condition that results when a microorganism is able to invade the body, multiply and cause injurious effect or diseases. (McCall Tankersley, 2007:71) Infection control therefore refers to policies and procedures used to minimize the risk of spreading infections, especially in hospitals and human or animal health care facilities. The purpose of this is to reduce the occurrence of infectious diseases. The aim of this essay is to look at how infection control and the theatre environment impact on a patient undergoing surgery. The first part of the essay looks at infection control in the hospital setting in general; touching on issues such as hospital acquired infection like Methicillin-resistant Staphylococcus Aureus (MRSA) and Clostridium Difficile (CD). Then the essay delves into the design of the surgical theatre and how it impacts on patients; it further talks about surgical etiquette placing much emphasis on hand washing as this is the first defence in preventing transmission of pathogen (Radford et al, 2004). Finally a conclusion is drawn on all the issues raised and their impact on the patient undergoing surgery. We will write a custom essay sample on Infection and its prevention specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Infection and its prevention specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Infection and its prevention specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the past, surgery would have been performed in a convenient location such as the patients home or a hospital ward with only basic infection control in place (Essex-Lopresti 1999). In Phillips (2004) describes the process for preparing the room as rudimentary, amounting to little more than removing furniture and non essential items and boiling linen, perhaps fumigation if time allows. Today, most surgery takes place in operating theatres that are specially designed for that purpose. There are two types of infection, the endogenous and exogenous infection. Endogenous infection occurs when microorganisms that normally exist harmlessly in one part of an individual to become pathogen, whereas exogenous infection happens when microorganisms from other source or from other person, object, animal or the environment (Woodhead 2005). Infection control refers to policies and procedures used to minimise the risk of spreading infection especially in hospitals. Nosocomial or hospital acquired infection (HAI) occur in approximately 5% of all hospital patients. The longer a patient stays in hospital, the higher the risk of getting HAI and sometimes even leading to death. There are many reasons why patients infected with HAI: Firstly weak immune system which makes them more vulnerable to infection due to patient sickness or treatment. Secondly, infection agent can be introduced to the patient by medical procedures and thirdly, on admission with infectable disease agent, patient can transfer diseases to a patient or patient to staff or visitor (Jones, 2008). HAI has, over the past few years dominated the media with its coverage of the superbugs, in particular MRSA and CD. A HAI or nosocomial is that which is acquired or develops as a result of treatment while the patient hospitalised for more than 48 hours and who did not have signs and symptoms of such infection on admission. Radford et al (2004) cited the research of Emmerson et al (1996) 9% of patients admitted to hospital acquire HAI from surgical wound infection after hospital discharge. MRSA has the ability to resist to one or more conventional antibiotics. Study suggests many people are carriers of MRSA but are colonised in their nose or back of their throats and on their normal flora. Report from BBC news (2005) stated that about 100,000 get infected with MRSA each year when they get admitted into hospital. The only way health care workers can reduce this infection is; a good hand washing between patients, a good standard hygiene in hospital and patients with MRSA treated in a highly isolated as much as possible. The operating theatre is designed in accordance by national and processional guidelines as described by Woodhead et al (2005). Each department is divided into three zones, the outer or dirty zone which is unrestricted area where normal clothing can be worn; it contains the entrance to changing areas and usually has access to remove theatre waste. The clean or semi-restricted zones are the staff changing rooms, anaesthetic and recovery rooms and sterile supplies. Access is restricted and all personnel and patients have to wear theatre attire. There is exception sometimes to patients that need support, such as children, mental ill patients or translators to the anaesthetic room. The sterile or restricted zones include the operating theatre, preparation rooms and the scrub areas. Surgical attire and possible masks will need to be worn at all times (Davey Ince 2004). Sterile areas should avoid overcrowding by theatre staff to reduce the risk of accidental contamination to sterile instruments and layout. To reduce airborne contamination, movement of staff and patient should be kept to a minimum. This helps to reduce airborne bacteria from entering the operating theatre (Woodhead 2005). Ventilation, temperature, humidity and airborne contamination have an important role in the design of a good operating theatre. In order to control the movement of air, the operating department requires specialised ventilation system. Usually the system employed in ventilating modern operating departments are laminar airflow (LAF) technology and positive pressure (PP) systems; these are in theory designed to reduce surgical site infections. The theatre is particularly arranged in a way so that air pressure is filtered moving air from clean to less clean areas and this continues when the theatre room is not in use. This is in place to reduce the airborne contamination, reduce expired anaesthetic gases and to control temperature and humidity, thus reducing and minimising bacterial growth. Adequate ventilation in theatre can be achieved by properly closing theatre doors, windows are well sealed, ceiling solid and the floor impermeable to washable material with no gaps or cracks and cove red joints where it meets the wall. Also shelving should be kept to a minimum (Weaving P, et al 2008). In orthopaedic theatre the air is ultraclean. These system are used when the risk and consequences to developing infection are greater. Ultra clean air, provided by the laminar flow systems, is designed to move particle free air over the aseptic operating field in one direction; it can be in vertically or horizontally sweeping away particle in its path. These canopies have the capacity to provide up to 400 to 500 air change per hour and can reduce the incidents of surgical site infection ,so together with good practice and the use of prophylactic antibiotics, the impact of surgery upon the patient should be favourable (Woodhead et al 2005) . 37à ¯Ã‚ ¿Ã‚ ½ C and high humidity is the optional where most bacteria reproduce, to keep a theatre room free from bacteria the temperature should be between 20 to 24oc and humidified air levels of 50 to60%, this help to suppress bacteria growth, also help create a good impact upon the surgical patient, as infection rates are considerably lower (Davey and Ince 2004). Infants, children and burnt patient need a warmer temperature to avoid hypothermia, therefore each operating theatre have its own controls for regulating the temperature (Mangum 2001). There are two types of lighting found in theatre, the laminar lighting used to light the operating theatre and auxiliary and the surgical lighting. Both harbour microorganisms on it surfaces due to the movement and activities of staff in the operating theatre (Phillips 2004). This should be clean regularly to reduce the risk of infection. The theatre must be damp dusted before the first case of the day, and it is essential to clean and disinfect all contaminated areas of the theatre at the end of each case (Mangum, 2001) Infection control as defined earlier as policies and procedures use to minimize the risk of spreading infection, staff do not always go by this policies and guidelines. For example policies on air movement in the department, normally doors between the anaesthetic room and theatre are mostly left open by staff therefore affecting the positive pressure from working effectively. Staff need constant trainings and made aware of updated policies. These measures will help to control infection. According to Woodhead et al (2005), 300 million skin squames are shed per day and about 10% of this have microorganisms of which smaller particles stay as airborne for some hours. Some big particles may rest on work surfaces, furniture and equipment. 37% of airborne microbial contamination can be reduced if in every 3 minutes air is changed in the theatre. Different type of waste should be separated and disposed of in the right way. All waste known, or considered to cause disease in humans or other living organisms is considered infectious waste (DH, 2006). In the authors trust yellow is the colour coding for clinical waste which can cause a risk of infection or can be hazardous. Green bags for the linens. All waste bags should not be more than three quarters full (Davey Ince, 2004) and it is the duty of the staff to ensure that and dispose off in the appropriate manner to meet the requirement of the control of substances hazardous to health regulation (COSHH). Maintaining a safe and clean environment is essential for a good impact upon surgical patients, but staff themselves can be a source of microbial contaminated (Green et al, 2003). Staffs are screened by their occupational health department. They are annually screened for such infections as human immunodeficiency virus (HIV) and hepatitis B.; this screening is mandatory and is design to protect patients from exposure from infected staff. Microorganisms are shed from exposed skin, hair and mucus membranes, so to achieve a sterile field and to reduce infection for both patients and staff; staff need to wear appropriate clothing, prepare patients, use sterile equipment and eliquette during surgery. According to Radford et al (2004), every staff working within the theatre context needs to change into suit and trousers as classed as personal protective equipment (PPE) made from cotton fabric to reduce skin cells to the surroundings. Other PPE such as footwear, mask, eye protection etc. are also worn by staff as an infection control measure during surgery. Hospital Acquired Infections may not be eradicated but many outbreaks can be prevented through effective hand washing. Transient microorganisms are easily removed during hand washing therefore it is one of the most important procedures to prevent the spread of infection (Woodhead Wicker 2005). Hand antisepsis started in the 1860 by Joseph Lister. He realised decay is caused by microorganism and it can be prevented by disinfecting the clinical environment and all equipment with carbolic acid. It also included staff having their hands washed in a solution of 5% carbolic acid before undertaking surgery. Other development on surgical hand antisepsis occurred including scrubbing the hands and arms with a brush where the term scrub comes from. Also introduction of alcohol rubs in the late 1990s which contain antiseptic agent such as chlorehexidine gluconate alcohol solution which when rubbed on the hands does not need rinsing (Tanner 2008). Hand washing takes place before and after patient contact, following removal of protective clothing, immediately following contamination with blood or body fluids and after handling contaminated or potentially contaminated articles (Davey and Ince 2004, p39). This hand washing is a form of standard precautions for all staff to practice since staff cannot tell which patient is contaminated; therefore it is one of the most important procedures to prevent the spread of infection. Healthcare workers handling patient with their catheter, bed linen, wound, disposal of linen and waste come in contact with microorganisms. Also staff or practitioners caring for MRSA patients can have the pathogen on their skin for a few hours, this means it can transfer to another patient or staff easily. During these times, hand washing is vital to help stop the spread of infection. Surgical hand scrubbing gets rid of transient microorganisms which help to minimise the number of resident microorganisms in the recent study of Tanner 2008. Before hand scrub, all jewellery with the exception of single plain band must be removed. False nails and nail polish is not acceptable, since they harbour pathogens as studied by Heddewick et al (2000). Aqueous antiseptic solution such as Chlorhexidine gluconate and providone-iodine are efficient in removing transient organisms and reducing resident organisms to a safe level. Frequent hand wash minimise a low bacterial count under gloves which is accepted by all healthcare workers. To start effective hand scrub, temperature of the water must be checked; also arms and hands must be wet before applying anti-microbial solution. The hands and arms are washed from fingertips to the elbows and hands are held higher than elbows in order to prevent microorganisms dropping back to the fingertips. There is no agreed time for how long a surgical hand wash should last, but between 2 5 minutes have been vouched for by most researchers as enough and effective. Hands should be properly dry. Alcohol based hand rubs are also effective for use between patient contact. When used, the right technique should be employed to ensure it covers the relevant areas and left to dry (Woodhead et al 2005). Sterile gowns are worn after hand scrub to prevent bacteria from scrub staff to the surroundings or operating site, thus reducing surgical side infection (SSI) (Radford et al ,2004). Gloves must be put on using the closed gloving technique, not touched by the staff members bare hands. During orthopaedic operation, double gloving is recommended as any perforations will be highlighted and sterility will not be compromised. Surgical instrument and sterile equipment are prepared in the preparation room just before use, thus minimising the risk of contamination from airborne microbes. Patients are then positioned on to the table before a scrub nurse wheels the trolley into the operating area (Davey and Ince, 2004). A patients skin around the incision site is disinfected to reduce the number of bacteria present so as to reduce the risk of endogenous infections. The most effective antiseptic are those which are alcohol based. This has to be left on the skin to evaporate before draping begins (Weaving et al, 2008). The rationale behind this is to reduce the natural flora from getting into the incision and avoiding the patient contracting SSI. The rest of the patient is covered by draping which comes in disposable or reusable; this is to provide a sterile field in which the operating team can work without risk of contaminating themselves or the instrument. Draping start from the incision site working out towards the peripheries and should not be removed until dressing applied and surgery completed (Radford et al, 2004). Infection can not be totally eliminated and has serious consequences for the patient; however the risk of contracting infection can be reduced by adhering to infection control procedures and policies such as effective hand washing, wearing the appropriate personal protecting equipment. The design of the operating department also plays an important role in the success of controlling infection. Ventilation system needs to be working effectively to achieve its use; temperature and humidity parameters need constant checking. The continuous education of staff about theatre policies and regular update of the policies will go a long way to help reduce infection in theatre.

Jefferson and his Times essays

Jefferson and his Times essays Jefferon and his people had become a political group that favored the adoption by the states of the Constitution The Federalists were conservatives; they favored a strong centralized government, encouragement of industries, attention to the needs of the great merchants and landowners, and establishment of a well-ordered society. : Hamilton had outlined a plan of government with a strong central authority to replace the weak system of the Articles of confederation he was one of the most powerful leader. First election held under constitution. Tecumseh establishes tribal confederacy to resist white expansion. Jackson and Taney remove federal deposits from Bank of United States. Wigs held their first national Convention. Samuel Morse sends the first telegraph message.Massachusetts supreme court declares unions and strikes legal.John Deere manufactured first steel plow.Failed revolution in Germany spurs emigration to America.Second Great Awakening takes place. Aaron Burr kills Alexander Hamilton in a duel.Bacons Bill No. 2 reopens trade with Britain and France.United States declares war on Great Britain.Jackson invades Florida, ends first Seminole War Supreme Court hears Dartmouth college v. Woodward and McCulloch v. Maryland. Jefferson and Burr tie vote in electoral college.Jefferson becomes president after congress confirmselection.Tecumseh establishes tribal confederacy to resist white expansion.First Bank of the United States closes after its charter is not renewed. Madison vetoes internal improvements bill.Mississippi enters the Union. First election held under constitution.First President of the United States.Tennessee becomes sixteenth state. XYZ affair precipitates state of quasi war wit h France. Jefferson and Burr tie vote in electoral college. Jefferson becomes president after congress confirms election. Tecumseh establishes tribal confederacy to resist white expansion.First Bank of the United States closes...

Clark Surname Meaning and Origin

Clark Surname Meaning and Origin The Clark surname is an occupational name for cleric, clerk, or scholar - one who can read and write, from the Old English cler(e)c, meaning priest.  Also from the Gaelic Mac a Chlerich/Cleireach; son of the cleric or, sometimes, clerk. During the Middle Ages, the common pronunciation of -er was -ar, so the man who sold items was the marchant, and the man who kept the books was the clark. At the time, the primary members of the literate class were the clergy, which in minor orders were allowed to marry and have families. The term clerk (clark) eventually came to designate any literate man. The Cleary / OClery surname, one of the oldest surnames in Ireland, is often anglicized to Clarke or Clark. Clark is the 25th most popular surname in the United States and the 34th most common in England. Clarke, with an e, is actually more common in England - coming in as the 23rd most popular surname. It is also a very common name in Scotland (14th) and Ireland. Surname Origin English, Irish Alternate Surname Spellings ï » ¿CLARKE, CLERK, CLERKE Famous People With the Surname CLARK William Clark - one half of the legendary Lewis Clark expedition to the Pacific Ocean, along with Meriwether Lewis.Guy Clark - American singer/songwriterArthur C. Clarke - British science fiction writer, best known for 2001: A Space Odyssey Genealogy Resources for the Surname CLARK 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Clark(e) Surname DNA ProjectThis project was started to determine if the early Clark families in Virginia were of the same family, and/or if they were connected to explorer William Clark. The project has now expanded to include a broader scope of Clark families around the world. Clark Family Genealogy ForumSearch this popular genealogy forum for the Clark surname to find others who might be researching your ancestors, or post your own Clark query. There is also a separate forum for the CLARKE variation of the Clark surname. FamilySearch - CLARK GenealogyFind records, queries, and lineage-linked family trees posted for the Clark surname and its variations. DistantCousin.com - CLARK Genealogy Family HistoryFree databases and genealogy links for the last name Clark. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Obama Essay Example | Topics and Well Written Essays - 500 words

Obama - Essay Example In the US state of Ohio, there was great resonance between President Barack Obama’s arguments and those of the voters regarding the economic woes that America has experienced in the recent years as a result of the Bush government (â€Å"Fox News Exit†). On the national level, President Barack Obama’s campaign played a very important role opposing the supposed war on women by Romney. This gained President Barack Obama heavy support of the female voters whereas Mitt Romney gained no more than a point from the 2008 performance of John McCain. In addition to that, President Barack Obama also approved of the gay marriages in America understanding the fact that gays are growing in population in America. This gained him the support of the gay community as well and has contributed to his presidency for the second time. I personally think that President Barack Obama won the re-election fundamentally because he is black by ethnicity. The blacks in America have grown in population over the years and they see President Barack Obama as their own representative in such a prestigious institution as the government. Equality of races in America has been a growing concern since the end of slavery, but since then, the blacks’ rights have been subjugated at different levels, though not as overtly and openly as they were in the time of slavery. A vast majority of the black Americans voted for President Barack Obama because they did not want to lose their representation in the most powerful seat in America. The white Americans, on the other hand, were not quite as conscious about being represented in the government as the black Americans were because the former have always been more than sufficiently represented everywhere in America. So the white Americans primarily based their decision of voting betwee n President Barack Obama and Mitt Romney on the basis of their evaluation of their individualistic strengths and weaknesses. Understandably, some white Americans did find

What it means to receive my Black Belt in Kung Fu Essay

What it means to receive my Black Belt in Kung Fu - Essay Example I perceive this accomplishment as a major achievement in my life, and am grateful to the almighty that I had followed the eight essential elements that constitutes such a feat. A positive mind serves the purpose of keeping one constantly motivated. Whatever one does in life, whether it leads to success or failure, has to be augmented with a positive attitude. This will enable one to accept the facts of life and to emerge stronger out of any situation. Kung Fu had always provided me some reason to look up to myself. I was always required to set some standards to myself and to live up to it. This made me a highly positive individual who is willing to turn any negative aspect in life to something positive. For instance, whenever I found myself lacking in energy or focus, I told myself that what any other person could achieve could be achieved by me as well. I always considered my mentor a role model and followed the regime he suggested. And I was never disappointed by this attitude in life, for I was never defeated by any amount hard work. The very fact that I had to practice martial arts on a daily basis helped me maintain my body healthy. I realized that a healthy body is the best asset one could have. It made me feel ultimately confident in taxing situations. I also realized that my physical appearance was highly enhanced by a healthy body, which resulted in a lot of respect and admiration from those who were associated with me. This did boost my self-confidence and motivated me further to follow a strict regime of exercises and Kung Fu practice. I started slow and steady, but progressed to a stricter, more systematic regime, which could have led to a very healthy body which I can be proud of. Balanced relationships matter the most in human life. I was not really convinced at first of maintaining a balanced relationship with the help of learning martial arts. But, after

Response paper to Ian Hodder’s “Ethics and Archaeology” Essay Example for Free

Response paper to Ian Hodder’s â€Å"Ethics and Archaeology† Essay Ian Hodder’s article, â€Å"Ethics and Archaeology: The Attempt at Eatalhoyuk,† basically discusses in detail the different roles that archaeologists assume during an excavation and also their ethical obligation and duty to the different communities on the site. Hodder claimed that the roles of archaeologists are not only limited to studying human culture through unearthing, recovering, documenting, analyzing, and interpreting remains, historical objects, artifacts, and landscapes. In addition, he also claimed that they do not also work solely to serve the interest of their benefactors and sponsors. Rather, Hodder stated that archaeologists have bigger roles and wider responsibilities to the different sectors of the excavation site. In short, aside from the interest of their sponsors and other organizations that fund the digs, Hodder believes that it is also the duty of archaeologists to reach to the multiple communities, interest groups, or stakeholders of any excavation site. In his paper, Hodder mainly focused his arguments on the Eatalhoyuk excavation site where is the director of the archaeological dig. According to him, the stakeholders of most sites can be narrowed to four: the politicians, the local residents, the New Age Goddess followers, and the artists. Hodder noted each of these communities has its own agenda or interest and it is part of the archaeologist’s duty to somehow satisfy them. One of the stakeholders that are common to almost all archaeological sites is the politicians or those in the seat of power. Generally, based on Hodder’s paper, all politicians support archaeological digs have their own agenda or interests. These may involve governors, mayors, or government representatives from the surrounding area of the site. Hodder claimed that although a lot of these politicians hail the archaeological site for its richness in history, culture, and identity, among others, their interests mainly lie on a single thing— widespread publicity. While the politicians’ desire to be seen on television or read on the newspapers is normal, Hodder stressed that it is the archaeologist’s role to limit the ways in which they use the site for their personal motives. He also stated that archaeologists should also verify every piece of information that a politician gives to the public about the site. For example, there are certain politicians who claim to be descendants of the site’s residents and speak about his or her origins. In this case, it is the archaeologists’ responsibility to verify these claims and ensure that they are true. Another community that has its own interests is the local residents. According to Hodder, in general, these residents, who have low incomes and limited education, mainly have practical concerns such as earning money for helping in the excavation. However, they are also concerned about the history of the sites and how they contributed to their identity. In this regard, Hodder stated in his paper that is archaeologists job to educate them about their cultural history and identity using solid evidence found on the digs. In turn, these local residents may relate their personal experiences from living in the site’s environment to tourists and researchers as these are helpful information. The New Age Goddess groups, on the other hand, mainly go to excavation sites, such as in Eatalhoyuk, to pray and to practice their beliefs which are in honor of their Goddess, which was a highly significant figure in the past. Their main concerns, according to Hodder, would mostly be regarding the history of the Goddess and the role of women in the Eatalhoyuk’s past. Thus, the archaeologists should try to address these concerns and provide evidence that would show how women lived in the communities of Eatalhoyuk thousands of years ago. By doing so, Hodder surmised that this would not only serve the Goddess’ groups interests but also avoid any misinformation regarding the site’s history. Finally, another sector that has shown significsnt interest in Eatalhoyuk is the artists group. Hodder noted that over the past years, more and more artists have arrived at Eatalhoyuk mainly to create works about the site. However, he claimed that there are also certain artists who help in the interpretation, reconstruction, and visualization of the art objects found in the site. Hodder stated that the main concern of this group is whether the objects unearthed during digs and excavations could be considered art or not. Meaning to say, most of these artists are particularly interested in identifying and describing the works of art recovered from sites. In this regard, the archaeologists involved, according to Hodder, should ensure that these works of art or aesthetic objects are verified to be genuine using past studies and other evidence found on the site. Certain artists also inquire about the role that art played in the history of Eatalhoyuk and it is the archaeologist’s duty to satisfy those questions to the best of his or her abilities. In short, what Hodder was trying to point out in his paper was that archeologists should always consider the agenda and interests of all the groups and sectors concerned during an excavation as it reaps greater rewards and is also more ethical than serving only personal interests. Personally, I agree with Hodder’s claims in his paper. His use of historical evidence and real life situations make his arguments very convincing. I also think it is unethical for archaeologists to go on digs mainly to become famous or serve their own interests only. Rather than setting one agenda, I believe it is important to work with different communities as exemplified by Hodder’s work in Eatalhoyuk as there are greater things at stake. Since archaeologist’s experiences firsthand what it’s like to be in an excavation site or dig, he or she should use his or her knowledge and skill to verify all the information and answer all the questions surrounding an archaeological site. This is not only professional obligation but also an ethical duty. Works Cited Hodder, Ian. â€Å"Ethics and Archaeology: The Attempt at Eatalhoyuk. † Near Easter Archaeology 65 No. 3 (2002): 174-181.

Downfall of Female Body Image: Media’s Influence Essays -- Social Issu

Throughout the years, the connotative definition of beauty has gone through constant change. In today’s world, young women are constantly under the impression that they have to fit the current definition in order to fit in with society and be recognized by men. Many girls feel they need to fit the mold instead of being their true unique selves. Every single individual is different in their own way, however the media has drilled it into every young girl’s mind, that they have just like a Barbie doll in order to be happy. Furthermore, these same girls are resorting to extreme methods in order to feel like they fit in such as taking unhealthy weight loss pills and developing eating disorders. Advertising has caused more harm than good in this particular situation by compelling girls to feel like they cannot be themselves. Even fashion trends have added to this downfall of women’s individualism. Teenage girls feel the need to match the current fashion trend, no matter how expensive, just so they can feel the same as everybody else. As Andrew Delbanco explains in his work, The Real American Dream, consumer culture has the power to â€Å"evacuate the self† (105). This is exactly what is happening in today’s world due to media influence. Young women are idolizing media images and trying to imitate them. This in turn is causing a negative effect on individualism. Young women should grow up wanting to be themselves as individuals. Girls should not mature with the mindset that they want to be just like the models in magazines and television commercials. Kristin Noelle Weissman discusses the effects of the mass media in her book Barbie: the icon, the image, the ideal. Weissman explains, Wood 2 â€Å"The mass media –as a primary and ... ...y. Women all over the world are affected by the media. Even the slightest flash of a tall and skinny girl in a TV commercial can have an influence on a young girl that just wanted to watch cartoons. Starting as kids, icons such as Barbie engrain is a child’s mind that beauty and being thin comes with popularity and happiness. But what happens when those goals of the media’s Wood 10 perfect image are just out of reach? This can cause negative effects on young women and has been for several years. Women everywhere are stuck on the idea that they have to look like Barbie or like the models and celebrities in magazines, sometimes resulting in detrimental methods such as eating disorders. These women eventually develop a loss of their individuality and are left unhappy and disappointed. The cookie-cutter idea is taking over society and the media is to blame.